Give Them Something to Chew On.
If you’ve ever worked really hard at a brochure or website project and had it not turn out how you expected – or worse, if the campaign created the wrong impression (or no impression at all) then Creative Strategy is the ingredient that you were probably missing.
Creative Strategy is the thinking and planning part of the project. The brains behind the operation.
Sure. It’s not as glamorous as going off and actually making stuff, but without a good, sound strategy, your production team will lack the direction they need to create work that is not only beautiful but also gets the results you’re after.
So invest in a good creative strategy at the start and save yourself a little heartbreak later on in the process.
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