Have a Brandstorm.
This is the mack-daddy of all commercial conundrums. Who am I? What do I stand for? What does It all mean?
If you find yourself asking these sorts of questions around the office, you are in need of either 1.) A very nice, long vacation or 2.) A Brandstorm.
Branding is not for the faint of heart. It requires a bold commitment to ask the very biggest questions that will uncover the Truth of your company or organization. Get a fix on things and your brand becomes a beacon that guides all of your marketing communications and activities.
Then it’s smooth sailing from here on out.Yes, please More in Branding