A program called Pathways Out Of Poverty was authorized by the American Recovery and Reinvestment Act of 2009 for the purpose of fulfilling the training and employment needs in various green industries in Detroit. A consortium of Detroit-based nonprofits hired me to recruit and educate employer partners, participants and community outreach partners. Press kits, media events and direct mail were all required. But first up - steering the team away from a fated acronym approach and devising a new name and graphic identity. Check.