Quality Copy Counts.
When engaging with a new content development project, the biggest task is usually getting things pared down to the most powerful and basic of prose. I find brochures, websites and flyers that are dense with jargon and rationale that is interesting but that doesn’t really take aim at a single big marketing proposition. Are you clear on what your Big Marketing Proposition even is? Unfortunately, there isn’t any fairy dust that will turn your convictions into eloquent and persuasive copy, but filtering things through this Copy Guideline might help get things tightened up and trimmed down.