Where the wild things are.

Field Marketing

Portfolio Story: AxleTech

Portfolio Story: AxleTech

AxleTech International, a division of General Dynamics, participates in military trade events throughout the world. The task is to design and manage production of appropriate sales materials before, during and after each event; create scripting for staff and produce appropriate videos and large format promotions. Coordinate with other divisions and staff on an international level. Oh yeah. And shipping tank parts to foreign countries. That too.

Portfolio Story: Affordable Housing Solutions

Portfolio Story: Affordable Housing Solutions

What is the meaning of the color orange? This was one of many brand therapy sessions that went into the creation of the creative strategy for Affordable Housing Solutions. As a shopping guide specifically aimed at low-income renters, we needed to stand out. We needed warmth. We needed to stimulate the imagination. We needed to convey value. We needed Orange. And a lot of it.

Event Essentials

Event Essentials

Posted in Field Marketing

It’s so easy to get distracted by the whirlwind of activity involved in pulling off a successful event. You are equipped with your pop-up display and nifty giveaways, even a strategic plan about exactly where to place the fishbowl. To avoid your plan being sabotaged by the small stuff, keep an event GO-Bag filled with this checklist of Event Essentials.

Greenworks

Greenworks

A program called Pathways Out Of Poverty was authorized by the American Recovery and Reinvestment Act of 2009 for the purpose of fulfilling the training and employment needs in various green industries in Detroit. A consortium of Detroit-based nonprofits hired me to recruit and educate employer partners, participants and community outreach partners. Press kits, media events and direct mail were all required. But first up - steering the team away from a fated acronym approach and devising a new name and graphic identity. Check.

Pimp Your Ride

Pimp Your Ride

Posted in Field Marketing, Branding, Content Development

Stock art can be a convenient and affordable way to make a project deadline or feed the daily appetite of blogs and social media campaigns. The drawback is that all those perfect and predictable compositions can look sterile and inauthentic. Plus, remember that those stock images are also available to everyone else too. So, to avoid finding yourself in a commercial version of the Fashion Face Off, click here for a guideline on how to make things original. Hint: You won’t find the image used in this post anyplace else on the Earth…